Some people discover design through art. I discovered it through brands. As a kid, I could recite slogans before I could explain what a brand even was. I was just drawn to the way certain companies seemed to have a personality, a voice, a world of their own. That fascination eventually led me to 3D animation, and from there to design, which I went on to study. I worked in small agencies, spent some time in Berlin, and eventually found my home in Vienna. Throughout all of it, brand design remained the constant. My time at LKNR | THE BRAND AGENCY sharpened that focus considerably – it’s where I developed a deeper understanding of brand strategy, explored the principles of neuromarketing, and learned how to translate strategic thinking into design that carries real emotional weight.