Brand Designer & Strategist
»It's not about the product or the service. It's about emotion. A part of your own identity that resonates with what you thought was just a company. And that's what makes it a brand.«
About
I’m Max, a multidisciplinary brand designer & strategist based in Vienna, Austria. With years of experience as a graphic designer and art director I bring both strategic thinking and hands-on craft to every project. My holistic approach and branding process translates strategic positioning into compelling visual identities and consistent brand experiences across all touchpoints.
More about me ↗Selected Work
Approach
My design process.
Brand strategy & positioning as a fundament
A brand without strategy has no direction. Without a clear sense of where it’s going and why, every decision becomes a guess. Strategy is what connects the brand’s identity to every touchpoint, ensuring that what people experience actually reflects what the brand stands for.
Design follows function
Every visual and verbal element of a brand communicates something, whether intentionally or not. Color, typography, tone, imagery, space – each triggers associations, sets expectations, and builds or breaks trust. The question is never “does it look good?” but “does it work?”
Consistency throughout all applications
A brand is only as strong as its weakest touchpoint. A design system ensures that the brand looks, feels, and sounds like itself – wherever it appears. Consistency is not uniformity, it’s coherence. And because brands are experienced through all the senses, the system has to account for more than what’s visible.
Services
Most brand problems are not design problems. They are consistency problems. A logo that doesn’t match the brand’s ambition. A website that feels disconnected from the brand’s identity. A pitch deck that could belong to any company in the category. These gaps happen when brand elements are developed in isolation, without a shared strategic foundation holding them together. I design brands holistically, from the first strategic question to the last design decision.
Brand Strategy
- brand identity
- brand positioning
- brand audience
- brand architecture
- brand story
- customer journey mapping
Brand Design
- logo design
- visual identity
- pictorial language
- materials
- brand guidelines
- application principles
- editorial design
- webdesign
- motion design
Photography
- product photography
- corporate photography
- interior photography